GenWealth
What
Genwealth is a financial advisory firm based in Central Arkansas that specializes in preparing people for their retirement.
Why
With a radio show, YouTube channel, two podcasts, and a website, I had the opportunity to work on a wide variety of projects across multiple media. This allowed me not only to work with the established GenWealth brand, but to define it along the way.
How
Balancing the fresh, modern look of the new logo while maintaining GenWealth's reputation and reliability in Central Arkansas was the main goal of my work for the brand. By ensuring consistency across all channels and exploring new visual possibilities, I successfully connected them with their target clients.
